This week's tip is about content creation for your Youtube channel. First, let's start out with many of the most popular forms of videos that people put together on Youtube. You could have Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and definitely, the most used and that is showing in front of the camera. As you now recognize the kinds of videos that you can establish, here's our 4-step formula to help you establish better videos for your business.
Step one is the Opener. This is the most crucial section of your video. Statistics show that most videos are closed throughout the first 5 seconds of them starting. So you want to do something that's going to catch the audience's attention right away. And this is what we consider a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're able to learn XYZ".
Step two is the Introduction. Now this is where you can put your marketing. If you have an attractive animated logo for your title, that would be ideal, you may use that. If you can't, you can be creative. You can hold up a piece of paper together with your logo. In this portion of the introduction, what you want to do is give out things like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is centered on how to cut your grass the proper way."
Step three is the Body of your show. This is how you give all of the content that your viewers want. Plenty of keyword research in our previous video will help you decide what you wish this part to be about. Step four is the Call To Action. Every video must have a robust call to action at the end of it. There is no point creating videos just for the sake of making videos. We must have a purpose or a reason why you're producing this video. So at the end of each video, create sure you tell your viewers what it is you would like them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And lastly, the most significant rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
Step one is the Opener. This is the most crucial section of your video. Statistics show that most videos are closed throughout the first 5 seconds of them starting. So you want to do something that's going to catch the audience's attention right away. And this is what we consider a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're able to learn XYZ".
Step two is the Introduction. Now this is where you can put your marketing. If you have an attractive animated logo for your title, that would be ideal, you may use that. If you can't, you can be creative. You can hold up a piece of paper together with your logo. In this portion of the introduction, what you want to do is give out things like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is centered on how to cut your grass the proper way."
Step three is the Body of your show. This is how you give all of the content that your viewers want. Plenty of keyword research in our previous video will help you decide what you wish this part to be about. Step four is the Call To Action. Every video must have a robust call to action at the end of it. There is no point creating videos just for the sake of making videos. We must have a purpose or a reason why you're producing this video. So at the end of each video, create sure you tell your viewers what it is you would like them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And lastly, the most significant rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
About the Author:
Learn how to make good Youtube videos using this simple 4-step formula. Visit Five Minute Video Marketing to boost your Youtube videos now!. Free reprint available from: What Are The Techniques On How To Make Good Youtube Videos?.
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Unknown - Saturday, October 27, 2012
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