If you are planning on using photography in your editorial campaigns, it is always best to get a professional photographer to shoot them for you. It can seem like a lucky break if someone you know can produce the pictures for you for next to nothing. After all, with cameras as straightforward as they are these days, it could appear that taking photographs is simply a process of point and shoot.
However, a professional photographer is much more than just their gear. They will have completed a wide variety of assignments and bring that expertise to your job. Many of them will have had years of experience and will comprehend the craft of lighting and composition. They will know the risks and be able to advise you on your needs. They will also have a portfolio or a website that you can check out to see that they are suitable.
Whilst your friend might be able to take splendid photos in his field of interest, it is unlikely that he has the width of experience to deal with all the variables of a corporate shoot. You will want to have pictures that show you and your company off in the best possible light. If your attitude to the final edit is " These are OK, they'll do" then they are not likely to be very engaging for your prospects. And if the pictures look amateurish, what will it say about you?
Professionals are also able to produce your pictures for your exact requirements, whether they are digital or for print. File sizes and formats can be complex and the cheap image management software doesn't always offer what is required - particularly the option to put on proper captions.
Also, if you are aiming to get your pictures into the trade magazines, a professional photographer is likely to have direct access to the relevant editors and be familiar with their technical requirements. A journalist is more likely to check out pictures that are coming from someone they know to be a professional, rather than from someone who works for the company and did them himself.
If you have a particular publication in mind, telephone them and ask if they can recommend someone. Obviously, expense is always a deciding factor when discussing these kind of projects but, if you are going to invest money in advertising, it is well worth getting the best images you possibly can. And whilst your friend might seem to be a good idea, if it all goes wrong you might have to get a professional in to pick up the pieces.
However, a professional photographer is much more than just their gear. They will have completed a wide variety of assignments and bring that expertise to your job. Many of them will have had years of experience and will comprehend the craft of lighting and composition. They will know the risks and be able to advise you on your needs. They will also have a portfolio or a website that you can check out to see that they are suitable.
Whilst your friend might be able to take splendid photos in his field of interest, it is unlikely that he has the width of experience to deal with all the variables of a corporate shoot. You will want to have pictures that show you and your company off in the best possible light. If your attitude to the final edit is " These are OK, they'll do" then they are not likely to be very engaging for your prospects. And if the pictures look amateurish, what will it say about you?
Professionals are also able to produce your pictures for your exact requirements, whether they are digital or for print. File sizes and formats can be complex and the cheap image management software doesn't always offer what is required - particularly the option to put on proper captions.
Also, if you are aiming to get your pictures into the trade magazines, a professional photographer is likely to have direct access to the relevant editors and be familiar with their technical requirements. A journalist is more likely to check out pictures that are coming from someone they know to be a professional, rather than from someone who works for the company and did them himself.
If you have a particular publication in mind, telephone them and ask if they can recommend someone. Obviously, expense is always a deciding factor when discussing these kind of projects but, if you are going to invest money in advertising, it is well worth getting the best images you possibly can. And whilst your friend might seem to be a good idea, if it all goes wrong you might have to get a professional in to pick up the pieces.
About the Author:
David Slater has worked in the photographic industry for many years. He has a particular interest in digital cameras and photography. Learn more about the best digital SLRs from his website, Camerawize. David also runs a website about the forthcoming Nikon D5200, which you can click here.
Ditulis oleh:
Unknown - Sunday, October 14, 2012
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