This week's tip is about content creation for your Youtube channel. First, let's start with many of the most popular kinds of videos that people come up with on Youtube. You may have Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and of course, the most popular and that is introducing in front of the camera. Since you now know the sorts of videos that you can come up with, here's our 4-step formula to help you establish better videos for your business.
Step one is the Opener. This is the most crucial part of your video. Statistics demonstrate that most videos are closed in the first 5 seconds of them starting. So you should do something that's able to capture the audience's focus straightaway. And this is what we refer to as a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're likely to learn XYZ".
Step two is the Introduction. Now this is where you can put your marketing. If you have an attractive animated logo for your title, that is great, you should use that. If you don't, you can be creative. You can hold up a small note with your logo. In this element of the introduction, what you would like to do is give out things like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is all about how to cut your grass the proper way."
Step three is the Body of your show. That's where you give all of the content that your viewers want. A lot of keyword research in our previous video will help you decide what you need this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the conclusion of it. There's no point making videos just for the sake of creating videos. We must have a purpose or a reason why you're creating this video. So at the conclusion of each video, make sure you tell your viewers what it is you want them to do. Whether it's to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a service or product that you have.
And ultimately, the most important rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Branding, Body and Call To Action. V:5
Step one is the Opener. This is the most crucial part of your video. Statistics demonstrate that most videos are closed in the first 5 seconds of them starting. So you should do something that's able to capture the audience's focus straightaway. And this is what we refer to as a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're likely to learn XYZ".
Step two is the Introduction. Now this is where you can put your marketing. If you have an attractive animated logo for your title, that is great, you should use that. If you don't, you can be creative. You can hold up a small note with your logo. In this element of the introduction, what you would like to do is give out things like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is all about how to cut your grass the proper way."
Step three is the Body of your show. That's where you give all of the content that your viewers want. A lot of keyword research in our previous video will help you decide what you need this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the conclusion of it. There's no point making videos just for the sake of creating videos. We must have a purpose or a reason why you're creating this video. So at the conclusion of each video, make sure you tell your viewers what it is you want them to do. Whether it's to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a service or product that you have.
And ultimately, the most important rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Branding, Body and Call To Action. V:5
About the Author:
Do you want to know how to make good Youtube videos? Well here are Five Minute Video Marketing 4-step formula that works for you.. Check here for free reprint license: Efficient Guidelines On How To Make Good Youtube Videos.
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Unknown - Saturday, October 13, 2012
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